几年前，我发起了一个“3×100”计划，旨在通过访谈100个人、研读100本书、培训100家企业，为各行业传播数字化理念、落地数字化转型。
实在说，“3×100”进展并不算顺利。原因当然很多、也挺复杂，但基本原因无外乎：企业领导不懂数字化。
更直白地讲，企业数字化转型的根本阻力，不是员工、更不是技术，而是领导者。领导不懂数字化，也是数字化转型失败的根本原因。即使是那些热衷于数字科技、时刻紧跟数字化趋势的“弄潮”企业，数字化也往往停留在夸耀时髦的新技术，浪费大量资金去购买各种数字化“新玩意”，却不去致力于改变企业运营的本质——因为它们缺乏有效的数字化领导力。
这就是《Digital Leadership：Transforming Your Business into a Survivor in the Digital Tsunami》一书诞生的缘起。
在亚马逊(Amazon.com)的图书介绍简介中，我写道：
Digital Leadership helps business leaders to the journey of digital transformation. Read this book and take actions accordingly, you can certainly transform your business into a survivor in the worrying digital tsunami.
事实上，《Digital Leadership》囊括了成为数字化领导者的必需内容，包括以下四个部分。
Part I Digital Disruption and Drives
The concept of “digital natives” will be introduced firstly, and then digitalization’s definition and 3 eras through 4 cases. Digitalization is a huge tsunami, because of its 3 kinds of great disruption and 3 types of large effects. There are 4 drives which cause digital tsunami, and 3 essences inside of it.
Part II Become a Digital Leader
Believe or not, digital leaders have 5 magics. You cannot become a digital leader, but only evolve into a digital leader, through 5 stages. What looks like a digital leader? You can cultivate 6 personalities. All leaders of your business have to be digitalized, including your board and all CXOs.
Part III Competencies of Digital Leaders
If you want to be a digital leader, you should have 3 mindsets and 3 basic skills. Digital leaders have to embrace 7 competencies to lead their digital transformation. As a digital leader, you must have 2 landing capabilities to implement your leadership.
Part IV Major Challenges for Digital Leaders
As a digital leader, you have 3 critical relationships in digital to deal with. Most digital transformation are of great failure, because of 5 major reasons. For large and complex businesses, you have to face 9 digital challenges during digital journey.
你可能要问：写书是好事，但为什么要用英文写作呢？我在之前的文章中提到过：“我在写一本书，而且为了激励自己，我决定用英文写作。”
不谦虚地说，用4个月业余时间完成一本英文书的写作和出版，我还是略有得意的。虽然英文不是母语，但从少年时代用英文写日记以来，英文阅读和写作还是得到了不少锻炼的(可惜听说仍是差强人意)。
更重要的是，这是一部数字化转型专著。我可以自豪地说，《Digital Leadership》在专业上不会输给任何英文作者。我参考了大量的英文原著，包括图书、网站、文章和视频，在此基础上“青出于蓝而胜于蓝”。唯一遗憾的是，由于研究的局限性，书中引用的某些数据略显“古老”。
所以我在“致谢”中写道：
I appreciate the authors of the books, articles, videos and websites cited in this book. Without their data, information, knowledge and wisdom, I cannot imagine how to complete writing a book like this. Sorry for any misunderstanding or misrepresentation since English is not my native language. And, please feel free to correct my mistakes if there are any wrong or inappropriate citations.
当然，最主要的专业性来源于实践。多少年来，客户一直激励我前行在数字化之旅。他们的需求，就是我的激情。我无法想象，如果没有各行各业客户的鼓励、帮助和支持，我能干些什么。如果说我有点知识和洞察，那是因为他们提供了无数的机会；如果说我还能写点什么，那是因为他们持续不断的无私协作。
因此，能够出版《Digital Leadership》，我非常感谢我所有的客户。
我也非常感谢你，亲爱的读者。我希望你购买和阅读，我希望能够收到你的反馈。在中文圈里介绍一本英文书，确实有点匪夷所思，我当然是希望得到你的支持：
- 如果你能在Amazon.com下单，感谢你购买本书。[暂时只有Kindle版，纸书稍候。]
- 如果你在Amazon.com上有账号，感谢你打五星、发评论。
- 如果你不方便在Amazon.com上直接操作，请转发本文。
- 赞赏我。
非常感谢。
戳这里可直达亚马逊图书页。